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Plant-derived food-grade white pigment

This plant-derived, food-grade white pigment is designed to replace traditional titanium dioxide (TiO₂). Refined using natural plant extracts through a special process, it meets global food safety standards (such as FDA, EFSA, GB 2760) and contains no synthetic chemicals, providing consumers with a safer and more natural color solution.

Compared with titanium-containing products

TiO₂-free white pigments are made from natural plant or mineral raw materials, avoiding potential health risks, and are especially suitable for children's food, health products, and other categories. Their whiteness, hiding power, and stability are comparable to titanium dioxide, making them suitable for baking, dairy processing, and other processes, and adding the added value of "natural origin" to products.

Used in baking and confectionery

Titanium dioxide-free whitening agent offers a safe and natural white option for your cakes and candies. It not only gives buttercream, fondant, and candy coatings a pure, sophisticated white texture, enhancing visual appeal, but also avoids the potential risks of synthetic additives, perfectly aligning with today's consumers' pursuit of "clean labels" and healthy snacks.

Used in sauces and dairy products

For dairy products and sauces, titanium dioxide-free white pigment achieves both a "pure label" and an "appealing texture." It effectively enhances the opacity and whiteness of yogurt, plant-based milk, and salad dressings, giving the products a rich, smooth, creamy visual texture, while ensuring the natural and safe ingredients, allowing consumers to enjoy delicious food with peace of mind.

The attitudes of EU and US regulators

The EU's strict ban on titanium dioxide is forcing the food industry to turn to natural alternatives. While the US FDA has not banned titanium dioxide, it has passed new regulations to encourage companies to use "no artificial coloring" labels, which provides a broad opportunity for titanium dioxide-free white pigments, making them a "future-proof" option that aligns with global regulatory trends.

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